Before delving into why you should deploy Surveys, let's clarify what we mean by customer engagement. Customer engagement is the ongoing interaction between a brand and its customers. It's about creating a connection that encourages customers to stay loyal, advocate…
Virtual meetings are nothing new and they certainly aren't going anywhere. We've done business remotely since, well we've done the remote work thing since before it was a "thing". It's interesting to talk to clients and colleagues about what they like…
Lead magnets are a tried and true method for securing a tiny commitment from a prospect and furthering them along their walk down the path toward an eventual purchase. The idea is to use an incentive to encourage a prospect…
I recently took my youngest to the pediatrician to chat about some ADD coping options. While sitting with the doctor, who was so adeptly discussing ADD and what it means with my 11 y.o., he explained how he’s also ADD,…
Do you follow up on your sales via e-mail? I recently had an unresolved issue with a software product. Weeks of resolution attempts and I was so frustrated to the point of shopping for a replacement. Being in sales and…
When I tell people I work from home, I know they are picturing me in my pajamas & fuzzy slippers. Or they believe I’m using “work from home” to be PC about being a domestic goddess. In fact, none of…
When we send an e-mail, we assume, or at least hope it gets opened. What can you do to ensure that happens? Part of that is ensuring your brand stands out from the competition. Before prospective customers can buy into…
Do you remember getting excited as a kid when you got mail addressed to you? Opening up that birthday card and giving it a good shake to see if money fell out? It was a special touch, addressed just to…
Have you seen the commercials for tutoring companies, promoting summer tutoring to “avoid summer learning loss”? The idea is, you bring your child to the learning center so that when summer is over, and the alarm clocks are set…
I had to take one of my sons to the pediatrician recently. After the waiting room shuffle, and a few minutes in the exam room, our doctor walked in, shook my son’s hand and asked, “So, has lacrosse practice started…